Said Chaouch is one of the Swedish pioneers of world music. He founded the record store "Worldmusic Oasis" in the 1990s. He is an active promoter, behind numerous great artists such as Tinariwen, Papa Wemba, Skatalites and many others. Said also works as a music advisor, lecturer, DJ and festival reporter, and has been involved in many musical and cultural events in Gothenburg for 30 years.